Bmwfilms.com Robert Siegel talks with Steve Golin , president of Anonymous Content. The company co-produced of the BMW film series, The Hire. BMW's ad agency came up with the idea of creating a short-film series that is available on the Internet. The films are part advertising and part entertainment -- a combination that's tough to accomplish on TV. These expensive commercials were directed by a host of celebrated directors, including John Frankenheimer and Ang Lee. They star Clive Owen (Croupier) as The Driver.
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Bmwfilms.com

Only Available in Archive Formats.
Bmwfilms.com

Bmwfilms.com

Bmwfilms.com

Only Available in Archive Formats.

Robert Siegel talks with Steve Golin , president of Anonymous Content. The company co-produced of the BMW film series, The Hire. BMW's ad agency came up with the idea of creating a short-film series that is available on the Internet. The films are part advertising and part entertainment — a combination that's tough to accomplish on TV. These expensive commercials were directed by a host of celebrated directors, including John Frankenheimer and Ang Lee. They star Clive Owen (Croupier) as The Driver.