Bmwfilms.com Robert Siegel talks with Steve Golin , president of Anonymous Content. The company co-produced of the BMW film series, The Hire. BMW's ad agency came up with the idea of creating a short-film series that is available on the Internet. The films are part advertising and part entertainment -- a combination that's tough to accomplish on TV. These expensive commercials were directed by a host of celebrated directors, including John Frankenheimer and Ang Lee. They star Clive Owen (Croupier) as The Driver.