Billboard Professor Korva talks to Dana Fisher, a Columbia University researcher whose picture ended up on a New York Lotto ad. As part of the campaign, the Lotto asked people what they would do with $1 million. Fisher said she'd start a foundation that would study environmental issues. When the ad appeared, her quote was changed to read "If I had million dollars I'd buy a car with a cute driver to go with it." Fisher was not happy.
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Billboard Professor

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Billboard Professor

Billboard Professor

Billboard Professor

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Korva talks to Dana Fisher, a Columbia University researcher whose picture ended up on a New York Lotto ad. As part of the campaign, the Lotto asked people what they would do with $1 million. Fisher said she'd start a foundation that would study environmental issues. When the ad appeared, her quote was changed to read "If I had million dollars I'd buy a car with a cute driver to go with it." Fisher was not happy.