Placebo Effect A new study in the Journal of the American Medical Association shows that gingko extract, an oft-promoted herbal remedy, performed about as well as a placebo in improving the memory of those who took it. The NPR Players thought the Placebo Makers of America ought to get a big boost from that.
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Placebo Effect

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Placebo Effect

Placebo Effect

Placebo Effect

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  • <iframe src="https://www.npr.org/player/embed/1148707/148707" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

A new study in the Journal of the American Medical Association shows that gingko extract, an oft-promoted herbal remedy, performed about as well as a placebo in improving the memory of those who took it. The NPR Players thought the Placebo Makers of America ought to get a big boost from that.