Present at the Creation: The Marlboro Man As part of Present at the Creation, a series exploring the origins of American cultural icons, NPR's Kathleen Schalch reviews the history of The Marlboro Man. The cigarette brand had been marketed to women, but in the 1950's, a new ad campaign was created to appeal to machismo of the World War Two generation male.
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Present at the Creation: The Marlboro Man

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Present at the Creation: The Marlboro Man

Present at the Creation: The Marlboro Man

Present at the Creation: The Marlboro Man

  • Download
  • <iframe src="https://www.npr.org/player/embed/1152015/152015" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

As part of Present at the Creation, a series exploring the origins of American cultural icons, NPR's Kathleen Schalch reviews the history of The Marlboro Man. The cigarette brand had been marketed to women, but in the 1950's, a new ad campaign was created to appeal to machismo of the World War Two generation male.

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