Beckham Moves Into Los Angeles Limelight

English soccer star David Beckham was formally introduced as the newest player for the Los Angeles Galaxy, the Major League Soccer team. Beckham is by far the highest-profile European player to join America's MLS.

As sports commentator Stefan Fatsis of The Wall Street Journal told NPR's Michele Norris, Beckham's arrival in Los Angeles and entry into the MLS is being carefully choreographed, like a product rollout.