7-Eleven Launches Low-Priced Wine Brand The wines will be sold under the Yosemite Road label and will be available in the U.S. and Japan. A chardonnay and cabernet sauvignon will retail for about $3.99. The wines are being made by The Wine Group in California, which is the world's third-largest wine producer.
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7-Eleven Launches Low-Priced Wine Brand

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7-Eleven Launches Low-Priced Wine Brand

7-Eleven Launches Low-Priced Wine Brand

7-Eleven Launches Low-Priced Wine Brand

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  • <iframe src="https://www.npr.org/player/embed/120080847/120080804" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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The wines will be sold under the Yosemite Road label and will be available in the U.S. and Japan. A chardonnay and cabernet sauvignon will retail for about $3.99. The wines are being made by The Wine Group in California, which is the world's third-largest wine producer.

RENEE MONTAGNE, host:

And it's a new wine offering that provides us with our last word in business today: Big Gulp.

7-Eleven says it will now be offering a chardonnay and cabernet sauvignon, both produced here in California and selling for just under $4 a bottle. The convenience store says it hopes to appeal to customers coping with the economic downturn. It will be featuring the wines at some 15,000 7-Elevens where you can pair - well, the red at least - with a beef jerky Slim Jim.

This is MORNING EDITION from NPR News. I'm Renee Montagne.

STEVE INSKEEP, host:

And I'm Steve Inskeep.

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