Super Bowl Advertisers Buck Up CBS said Monday that it has sold all of the ad time for Sunday's Super Bowl game. Typical advertisers are there, like Anheuser-Busch. Pepsi opted out and is mounting an online campaign instead. A senior manager at video game maker Electronic Arts told Bloomberg News it's worth spending millions for a 30-second spot because the game is one event where viewers actually watch the commercials.
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Super Bowl Advertisers Buck Up

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Super Bowl Advertisers Buck Up

Super Bowl Advertisers Buck Up

Super Bowl Advertisers Buck Up

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CBS said Monday that it has sold all of the ad time for Sunday's Super Bowl game. Typical advertisers are there, like Anheuser-Busch. Pepsi opted out and is mounting an online campaign instead. A senior manager at video game maker Electronic Arts told Bloomberg News it's worth spending millions for a 30-second spot because the game is one event where viewers actually watch the commercials.

RENEE MONTAGNE, Host:

And that's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

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