Super Bowl Beer Ad Benefits Chicago Business
RENEE MONTAGNE, Host:
Chicago Public Radio's Adriene Hill reports on what's happened since.
ADRIENE HILL: Unidentified Man: High Life has given us our commercial to help out our small business friends, Tim's Baseball Card Shop in Chicago.
(SOUNDBITE OF MILLER HIGH LIFE COMMERCIAL)
TIM HERRON: I'm Tim.
HILL: Tim is Tim Herron. The card shop is a small storefront on Chicago's North Side. And so far, he says the response to the ad and to his very few words, has been more than a little overwhelming. People are calling, writing, emailing - thousands of people have visited his Web site.
HERRON: It blows anything away that I could've done personally. I just advertise in the Yellow Pages, here locally.
HILL: Miller spokesman Julian Green says the company handpicked Herron by scanning Web sites of Small Business Associations and Chambers of Commerce.
JULIAN GREEN: We really thought that this particular collection of business were really authentic and it just used plain common sense to go on with their business.
HILL: For NPR News, I'm Adriene Hill in Chicago.
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