Google, Dish Network Developing TV Search Service
RENEE MONTAGNE, host:
NPR's business news starts with Google experimenting with TV.
(Soundbite of music)
MONTAGNE: The Internet company is teaming up with a satellite television company. According to the Wall Street Journal, Google and Dish Network are testing a new television search service. It involves a box for the television that has Google software. Viewers use their keyboards to search for shows on satellite TV, and on Internet sites like YouTube.
At the moment, only Google employees are testing this new service, and there are no plans yet for a wider rollout. But the Journal reports this service could enable Google to target ads to individual households, based on information Google has picked up from the patterns created by the kinds of things customers search for and view.
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