Puma Launches Eco-Friendly Packaging
RENEE MONTAGNE, host:
And our last word in business today is reboot.
Sneaker maker Puma is coming out with a new shoe box that's more friendly to the environment. The designer tells the business magazine Fast Company that the redesign was a very complex problem but worth it, given that Puma ships 80 million cardboard shoe boxes from China every year.
The new packaging is a combined bag and box, so the stores don't have to give out plastic bags. The bag part is made of recycled material. It's lined with a light cardboard so the package still has a rectangular shape, and there's no tissue inside.
Puma says that the new box will save thousands of tons of paper a year, plus hundreds of thousands of gallons of fuel needed for manufacturing and shipping. It may not reverse global warming but maybe Puma's thinking baby steps.
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