Impact of Humor Adds Up for Clio Award Nominees The Clio Awards honor the most creative ads of the year. As in recent years, the current nominees make the most of humor -- much of it self-mocking. But are they effective in selling products? Hear NPR's Scott Simon and Barbara Lippert of AdWeek magazine.
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Impact of Humor Adds Up for Clio Award Nominees

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Impact of Humor Adds Up for Clio Award Nominees

Impact of Humor Adds Up for Clio Award Nominees

Impact of Humor Adds Up for Clio Award Nominees

  • Download
  • <iframe src="https://www.npr.org/player/embed/1266785/1266786" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

The Clio Awards honor the most creative ads of the year. As in recent years, the current nominees make the most of humor — much of it self-mocking. But are they effective in selling products? Hear NPR's Scott Simon and Barbara Lippert of AdWeek magazine.