ChevronTexaco Ends Funding for Met Opera's Broadcasts ChevronTexaco announces it will stop sponsoring the Metropolitan Opera's Saturday radio programs in 2004. The move ends the longest-running commercial sponsorship in American broadcasting, which began in 1940. Hear Will Berger, author of The NPR Curious Listener's Guide to Opera.
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ChevronTexaco Ends Funding for Met Opera's Broadcasts

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ChevronTexaco Ends Funding for Met Opera's Broadcasts

ChevronTexaco Ends Funding for Met Opera's Broadcasts

ChevronTexaco Ends Funding for Met Opera's Broadcasts

  • Download
  • <iframe src="https://www.npr.org/player/embed/1270655/1270656" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

ChevronTexaco announces it will stop sponsoring the Metropolitan Opera's Saturday radio programs in 2004. The move ends the longest-running commercial sponsorship in American broadcasting, which began in 1940. Hear Will Berger, author of The NPR Curious Listener's Guide to Opera.