Aromatic Billboard Attracts N.C. Motorists In North Carolina, a new billboard shows a fork piercing a piece of meat. The billboard emits the smell of black pepper and charcoal to promote a new line of beef available at the Bloom grocery chain. A fan at the bottom of the billboard spreads the aroma by blowing air over cartridges loaded with fragrance oil.
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Aromatic Billboard Attracts N.C. Motorists

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Aromatic Billboard Attracts N.C. Motorists

Aromatic Billboard Attracts N.C. Motorists

Aromatic Billboard Attracts N.C. Motorists

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  • <iframe src="https://www.npr.org/player/embed/127470196/127470195" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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In North Carolina, a new billboard shows a fork piercing a piece of meat. The billboard emits the smell of black pepper and charcoal to promote a new line of beef available at the Bloom grocery chain. A fan at the bottom of the billboard spreads the aroma by blowing air over cartridges loaded with fragrance oil.

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