Japan Encourages Unmarried Men To Buy Bonds
DEBORAH AMOS, host:
Well, our last word in business today is: what women want.
Japan's Ministry of Finance thinks they want a man who buys government bonds. The ministry has a new ad campaign aimed at young, unmarried men.
(Soundbite of laughter)
AMOS: Japan has one of the world's biggest government debt loads. But in a worrisome trend, Japanese households have been reducing their holdings of government bonds. According to Bloomberg News, the ads feature young women saying, I want my future husband to be diligent about money, and playboys are no good.
In case those messages are too subtle, the ads also say, quote: Men who hold Japanese government bonds are popular with women.
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