In a RightNetwork commercial, Kelsey Grammer makes a list of things he says "just aren't right," such as "big government, more taxes, group hugs, cats on leashes."
A new, conservative entertainment channel launching later this summer is being promoted as having "pro-America, pro-business and pro-military sensibilities."
Executives for RightNetwork -- which has plans for the Web, mobile and eventually TV -- say they will "fill a big gap" with programming you can't find anywhere else.
In one of the commercials for RightNetwork, actor Kelsey Grammer makes a list of things he says "just aren't right." Things, he says, like, "big government, more taxes, group hugs, cats on leashes."
Another ad -- called Everyone's talking about RightNetwork -- edits together all of the insults being lobbed at RightNetwork from the left, from people such as Keith Olbermann and Joy Behar. The caption reads, "We'd blush if we weren't already red."
Currently, RightNetwork has just three shows. One of them is a stand-up comedy series taped at a club in Los Angeles called Right 2 Laugh. The trailer for the series includes a young comedian who jokes that he's ordering one of those coins with President Obama's face on it because, he says, "any collector will tell you a coin is worth a lot more when there's an obvious mistake on it."
Right 2 Laugh is produced and hosted by comedian Evan Sayet. He says the series will be a "safe haven for people who have values more like the heartland who don't want to hear their president called a Nazi, who don't want to hear that Christians are all stupid."
Sayet, who used to write for Bill Maher's old show Politically Incorrect, believes Right 2 Laugh will fill a void because, he says, comedy today is dominated by left-wingers.
"I mean, on the other side we certainly had my old boss Bill Maher," he says. "We certainly had David Letterman who had no problem making these jokes about Sarah Palin and her children. You could look anywhere and find humorists from the left side, but there are very few -- Dennis Miller being the one and perhaps only -- who are identified as -- and speak to -- the hypocrisy and things that are humorous about the left."
Another RightNetwork series is the political reality show Running. Hosted by Chris Burgard, a self-described "ex-ballet dancer, rodeo bull rider, Hollywood stuntman and film director," Running follows six rookie conservative candidates. They include Donna Campbell, an E.R. doctor running for Congress in Central Texas; and Clint Didier, a former pro-football player and high school coach in Washington state running for the U.S. Senate.
It's too soon to judge whether Running -- or any other show on RightNetwork -- will get an audience, according to Lisa de Moraes, a TV columnist for The Washington Post. But de Moraes does think the channel is a good marketing concept. She points to the success of that other conservative-leaning network.
"Fox News Channel is a very successful channel," she says. "It's very targeted, and the people who watch Fox News Channel watch a great deal of television. So I think this is a niche that's worth trying."
A couple of months ago, RightNetwork found itself in some hot water when the company's own literature wrongly stated that one of its partners was Comcast. One of RightNetwork's investors, Ed Snider, heads up a joint venture with Comcast, but his RightNetwork investment is personal.
De Moraes says the blunder -- and all the attention it got -- won't hurt RightNetwork one bit.
"Oh good grief, no," she says. "Everybody spelled the name of the network right."
Right they did. And Right they are.