Borders Group Enters E-Book Market Borders book chain is partnering with a Canadian company to enter the growing e-book market. Amazon.com and Barnes & Noble already have a head start on the small but growing market.
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Borders Group Enters E-Book Market

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Borders Group Enters E-Book Market

Borders Group Enters E-Book Market

Borders Group Enters E-Book Market

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  • <iframe src="https://www.npr.org/player/embed/128376918/128376897" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Borders book chain is partnering with a Canadian company to enter the growing e-book market. Amazon.com and Barnes & Noble already have a head start on the small but growing market.

MARY LOUISE KELLY, Host:

Steve Carmody of Michigan Radio reports.

STEVE CARMODY: As Borders struggles to sell books in retail stores, Michael Norris, a publishing trade analyst with Simba Information, says this could help.

MICHAEL NORRIS: With all of the hype and bluster about e-books, only about nine percent of the U.S. adult population bought an e-book in 2009, and there's plenty of room for expansion.

CARMODY: For NPR News, I'm Steve Carmody in Ann Arbor.

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