Ouch! Corporate Firewalk Not Very Successful A big real estate company in Italy hired a performance coach, and he arranged for employees to walk on a bed of burning coals. Eight people ended up in the hospital with minor burns. The coach claims he's been doing this for years without a problem. But this time, he says, the wrong kind of wood was purchased.
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Ouch! Corporate Firewalk Not Very Successful

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Ouch! Corporate Firewalk Not Very Successful

Ouch! Corporate Firewalk Not Very Successful

Ouch! Corporate Firewalk Not Very Successful

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  • Transcript

A big real estate company in Italy hired a performance coach, and he arranged for employees to walk on a bed of burning coals. Eight people ended up in the hospital with minor burns. The coach claims he's been doing this for years without a problem. But this time, he says, the wrong kind of wood was purchased.

MARY LOUISE KELLY, Host:

A few years back, the NBC comedy "The Office" featured the character Michael Scott organizing a motivational exercise. It was aimed at helping his colleagues overcome their limits.

(SOUNDBITE OF TV SHOW "THE OFFICE")

LOUISE KELLY: (as Michael Scott) We'll have a super fun time defeating our fear and creating a lasting memory, walking through fire.

(SOUNDBITE OF LAUGHTER)

LOUISE KELLY: That's the business news on MORNING EDITION, from NPR News. I'm Mary Louise Kelly.

RENEE MONTAGNE, Host:

And I'm Renee Montagne.

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