Time For The Attack Ads! With a month to go before Election Day, candidates and interest groups from all sides are bashing their opponents. Fair warning: It won't be until just before Nov. 2 that they run any "warm and fuzzy" ads.
NPR logo Time For The Attack Ads!

Time For The Attack Ads!

If you've been watching TV the past couple of weeks, you've probably seen a lot of grainy black-and-white photos of President Obama, House Speaker Nancy Pelosi and your local congressional candidates.

Don't adjust your TV. The black-and-white photos -- which often depict the political leaders scowling, frowning or otherwise looking menacing -- are part of a biennial autumn ritual: the season of attacks.

This is the point in the campaign cycle when candidates go on the offensive. The ads will get warm and fuzzy in the final days of the campaign, but for now, the candidates are highlighting the negatives about their opponents.


The fact-checking for the NPR-PolitiFact Message Machine feature has highlighted a couple of trends. Ads from Republican candidates and groups supporting the GOP often try to link Democratic candidates with Obama and Pelosi. The narrators speak in ominous tones as the unflattering images of Pelosi and Obama are shown. The Democrats' policies are labeled wasteful and "job-killing."


Democratic ads rely on similar techniques, but instead of using Obama and Pelosi as the villains, they often focus on the Republicans' positions on Social Security, alleging that the GOP candidate wants to "privatize" or otherwise wipe out the retirement program.

Independent candidates are also on the attack. In Florida, Republican-turned-independent Charlie Crist is using the same techniques to go after his GOP opponent, Marco Rubio.

Here are a few attack ads (and one attack on an ad) that we've rated recently:

-- In Ohio, the conservative anti-tax group Americans for Job Security went after Rep. Zack Space, a Democrat, for supporting Pelosi and her "job-killing energy taxes, and her wasteful stimulus. And we still lost more than 2.5 million jobs." We rated that Half True. As we wrote: "The ad's bottom line is that the Democrats passed legislation that Space voted for, and overall employment still declined. But the ad gets some of its details wrong, most notably Space's vote on increasing the debt ceiling."


-- In a Wisconsin congressional race, Democrat Rep. Steve Kagen claimed that "politician Reid Ribble wants to phase out Social Security, forcing Wisconsin seniors to fend for themselves." But the ad is wrong in several ways: Ribble is not a politician and has never run for office before. Plus, Ribble's comments about Social Security are taken out of context and twisted. PolitiFact Wisconsin gave this one our lowest rating, Pants on Fire.


-- In the Senate race in Florida, Crist alleged that Rubio tried to insert $1.5 million for a rowing institute into the Florida state budget. But it wasn't Rubio that sought that earmark, it was another lawmaker. PolitiFact Florida gave that ad a Pants on Fire!

-- Finally (and this is actually about an attack on an ad, not an attack in an ad) PolitiFact Wisconsin examined a claim by a Milwaukee talk show host that an ad by U.S. Sen. Russ Feingold was a fake. That host -- Mark Belling -- claimed that Feingold used a green screen to make it appear he was in front of his house. But we give Belling a Pants on Fire! rating. The senator did indeed film the spot at his home.

(Bill Adair is editor of PolitiFact and Washington bureau chief of The St. Petersburg Times. He's scheduled to be on Weekend Edition Sunday this week to talk about the latest attack ads. Click here to find an NPR station that broadcasts the show.)