Yahoo! to Buy Overture Yahoo! Inc. announces it will buy Internet advertising firm Overture Services Inc. in a $1.6 billion deal. Analysts say the Internet portal's deal with Overture, which develops technology that generates addition advertiser listings on search engines, shows how vibrant the Web business is, even as other high-tech areas struggle. Hear Jason Lopez.
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Yahoo! to Buy Internet-Ad Company Overture

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Yahoo! to Buy Internet-Ad Company Overture

Yahoo! to Buy Internet-Ad Company Overture

Yahoo! to Buy Internet-Ad Company Overture

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  • <iframe src="https://www.npr.org/player/embed/1337173/1337174" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Yahoo! Inc. announces it will buy Internet advertising firm Overture Services Inc. in a $1.6 billion deal. Analysts say the Internet portal's deal with Overture, which develops technology that generates addition advertiser listings on search engines, shows how vibrant the Web business is, even as other high-tech areas struggle. Hear Jason Lopez.