Watching the 'Tweens' Go Shopping NPR's Joshua Levs is on a mission to find out what fashions "tween" girls like to buy. These young women, between the ages of 8 and 12, are a significant force behind retail sales -- and marketers watch them like hawks.
NPR logo

Watching the 'Tweens' Go Shopping

  • Download
  • <iframe src="https://www.npr.org/player/embed/1392499/1392500" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Watching the 'Tweens' Go Shopping

Watching the 'Tweens' Go Shopping

Watching the 'Tweens' Go Shopping

  • Download
  • <iframe src="https://www.npr.org/player/embed/1392499/1392500" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NPR's Joshua Levs is on a mission to find out what fashions "tween" girls like to buy. These young women, between the ages of 8 and 12, are a significant force behind retail sales — and marketers watch them like hawks.