Word of Mouse: Creating a Musical Buzz Online When 50 Cent's new album debuts Tuesday, he hopes to get a sales boost with the help of a virtual version of himself. The hip-hop artist is allowing fans to dress his avatar in virtual merchandise, including caps and other gear.
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Word of Mouse: Creating a Musical Buzz Online

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Word of Mouse: Creating a Musical Buzz Online

Word of Mouse: Creating a Musical Buzz Online

Word of Mouse: Creating a Musical Buzz Online

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  • <iframe src="https://www.npr.org/player/embed/14250186/14285932" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Rap artist 50 Cent on the virtual community Zwinky. Zwinky.com hide caption

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Zwinky.com

Rap artist 50 Cent on the virtual community Zwinky.

Zwinky.com

Zwinky visitors can use virtual currency to purchase 50 Cent merchandise at his "Like Dat" boutique. Users earn Zbucks by playing games and exploring the different locations inside the virtual world. Zwinky.com hide caption

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Zwinky.com

Zwinky visitors can use virtual currency to purchase 50 Cent merchandise at his "Like Dat" boutique. Users earn Zbucks by playing games and exploring the different locations inside the virtual world.

Zwinky.com