Browse the operatic canon, and you'll find the black experience in America doesn't exactly stand out. The typical opera audience isn't bursting with color either. The New York City Opera is trying to change that. It has launched a campaign market opera to black audiences, and it starts with who and what's on stage.
Farah Chideya talks about the initiative with New York City Opera's director Jane M. Gullong, and Donna Walker-Khune, an arts marketing specialist and president of Walker International Communications.