Tracking How Consumers Use 'Inner Economist' Economist Tyler Cowen's new book Discover Your Inner Economist explains how economic reasoning in everyday decisions can work to your advantage. He argues that money isn't always the best motivator.
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Tracking How Consumers Use 'Inner Economist'

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Tracking How Consumers Use 'Inner Economist'

Tracking How Consumers Use 'Inner Economist'

Tracking How Consumers Use 'Inner Economist'

  • Download
  • <iframe src="https://www.npr.org/player/embed/14586543/14586386" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Economist Tyler Cowen's new book Discover Your Inner Economist explains how economic reasoning in everyday decisions can work to your advantage. He argues that money isn't always the best motivator. Cowen speaks with Steve Inskeep.

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