An Online Identity Crisis?
RENEE MONTAGNE, host:
Well, you can choose to change you company name to something like Fancy Rats, but you wouldn't generally change your own name to something that crazy. Our last word in business today is Google twin. As more people create online identities, they Google their own name and discover they are one of several with the same name. So much for being special. Of course, you got a twin out there.
This is MORNING EDITION from NPR News. I'm Renee Montagne.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.