Commentary: Whither the Jingle? Commentator Paul Davidson says that the advertisers woke up one day and said to their fellow advertising executives, "Fire the jinglers and get some of those guys in licensing to take their places." Advertisers fear the jingle -- catchy but uncool -- and in getting rid of the jingle have left a hole in American pop culture. Paul Davidson is author of the book Consumer Joe. (Broadway Books.)

Commentary: Whither the Jingle?

Commentary: Whither the Jingle?

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Commentator Paul Davidson says that the advertisers woke up one day and said to their fellow advertising executives, "Fire the jinglers and get some of those guys in licensing to take their places." Advertisers fear the jingle — catchy but uncool — and in getting rid of the jingle have left a hole in American pop culture. Paul Davidson is author of the book Consumer Joe. (Broadway Books.)