Industry Embraces, Caters to Biker Chicks Women are the fastest-growing segment of the motorcycle business. The Motorcycle Industry Council estimates that one in 10 motorcycle owners is a woman, and no company is wooing them more than Harley-Davidson, with customized bikes, workshops and riding gear.
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Industry Embraces, Caters to Biker Chicks

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Industry Embraces, Caters to Biker Chicks

Industry Embraces, Caters to Biker Chicks

Industry Embraces, Caters to Biker Chicks

  • Download
  • <iframe src="https://www.npr.org/player/embed/15236977/15237163" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Women are the fastest-growing segment of the motorcycle business. The Motorcycle Industry Council estimates that one in 10 motorcycle owners is a woman, and no company is wooing them more than Harley-Davidson, with customized bikes, workshops and riding gear.