'Black Friday' Busiest Shopping Day of the Year Today is "Black Friday," a term used by merchants who've been in the "red" most of the year to describe their hopeful outlook for the holiday shopping season. NPR's Tony Cox gets a holiday retail outlook from Tracy Mullin, president and CEO of the National Retail Federation, and Brett Pulley, senior editor at Forbes magazine and a specialist on entertainment finance and electronic retail.

'Black Friday' Busiest Shopping Day of the Year

'Black Friday' Busiest Shopping Day of the Year

Audio will be available later today.

Today is "Black Friday," a term used by merchants who've been in the "red" most of the year to describe their hopeful outlook for the holiday shopping season. NPR's Tony Cox gets a holiday retail outlook from Tracy Mullin, president and CEO of the National Retail Federation, and Brett Pulley, senior editor at Forbes magazine and a specialist on entertainment finance and electronic retail.