Slate's Ad Report Card: Miller Beer's New Campaign Slate columnist Seth Stevenson reviews a new television commercial campaign for that perennial underdog, Miller Beer. The ad's creative director says that Budweiser has become a "default" choice -- so Miller's new message is along the lines of "don't be a sheep."
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Slate's Ad Report Card: Miller Beer's New Campaign

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Slate's Ad Report Card: Miller Beer's New Campaign

Slate's Ad Report Card: Miller Beer's New Campaign

Slate's Ad Report Card: Miller Beer's New Campaign

  • Download
  • <iframe src="https://www.npr.org/player/embed/1569168/1569381" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Scene from the Miller beer commercial, a man trips at the back of the line, causing it to tumble like dominoes. The human dominoes keep falling until they hit a man at the bar who steps out of the line. The man is a Miller beer drinker. hide caption

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Seth Stevenson, who writes the 'Ad Report Card' column for Slate, reviews a new commercial by that perennial underdog, Miller beer. The ad's creative director says that Budweiser has become a "default" choice, so Miller's new message is, "Don't be a sheep."