Ads Give Dunkin' Donuts National Appeal

Dunkin' Donuts' advertising campaign "America Runs on Dunkin" is created out of a sentiment among customers that they wanted to buy a good, simple product. Brand guru Leslie Bielby says the campaign expands the retailer's appeal.

Bielby, chief strategist for Hill Holliday, the ad agency behind the campaign, talks about what makes a product sell with Steve Inskeep.