'Marketplace' Report: NBC Turns to Tivo Data NBC Universal has become the first major TV broadcaster to strike a deal with TiVo for the right to use the company's second-by-second ratings of programs and commercials.
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'Marketplace' Report: NBC Turns to Tivo Data

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'Marketplace' Report: NBC Turns to Tivo Data

'Marketplace' Report: NBC Turns to Tivo Data

'Marketplace' Report: NBC Turns to Tivo Data

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  • <iframe src="https://www.npr.org/player/embed/16655743/16655720" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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NBC Universal has become the first major TV broadcaster to strike a deal with TiVo for the right to use the company's TV viewership research and interactive advertising products. TiVo now offers advertisers second-by-second ratings of programs and commercials and demographic data about the viewers themselves. Alex Cohen talks to Marketplace's Nancy Marshall-Genzer about the deal.

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