Accessibility links
Forecasting Trends: Who Defines the 'New Black'? What is the origin of a trend? Who determines the "must-have" color scheme for each season? Trend forecasters and consumer behavior analysts discuss how fads are born and perpetuated within a culture.
NPR logo

Listen to this 'Talk of the Nation' topic

Listen
  • Download
  • <iframe src="https://www.npr.org/player/embed/17814979/17814968" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Forecasting Trends: Who Defines the 'New Black'?

Pop Culture

Forecasting Trends: Who Defines the 'New Black'?

Heard on Talk of the Nation

Listen to this 'Talk of the Nation' topic

Listen
  • Download
  • <iframe src="https://www.npr.org/player/embed/17814979/17814968" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

What is the origin of a trend? Who determines the "must-have" color scheme for each season? Trend forecasters and consumer behavior analysts discuss how fads are born and perpetuated within a culture.

Guests:

Douglas Rushkoff, author of Get Back in the Box: Innovation from the Inside Out

Irma Zandl, expert on consumer behavior and trend forecasting

Tina Wells, CEO and founder of Buzz Marketing Group