Forecasting Trends: Who Defines the 'New Black'?
What is the origin of a trend? Who determines the "must-have" color scheme for each season? Trend forecasters and consumer behavior analysts discuss how fads are born and perpetuated within a culture.
Guests:
Douglas Rushkoff, author of Get Back in the Box: Innovation from the Inside Out
Irma Zandl, expert on consumer behavior and trend forecasting
Tina Wells, CEO and founder of Buzz Marketing Group
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