Study: Pricing Less Competitive Online A study by MIT finds that the Internet, where customers can easily comparison shop, is actually less price competitive than traditional store retailers. The researchers spent 15 months gathering 8,000 online price comparisons of books and music CDs. Barbara Mantel reports.

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Study: Pricing Less Competitive Online

April 1, 200412:00 AM ET

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Study: Pricing Less Competitive Online

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A study by MIT finds that the Internet, where customers can easily comparison shop, is actually less price competitive than traditional store retailers. The researchers spent 15 months gathering 8,000 online price comparisons of books and music CDs. Barbara Mantel reports.