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Eureka Moments Mapped in the Brain Using scanners, researchers have pinpointed the area of the brain where the mental process that results in sudden insight occurs. It's the same area where the brain activity that helps us understand jokes and metaphors takes place. NPR's Jon Hamilton reports.

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Eureka Moments Mapped in the Brain

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Eureka Moments Mapped in the Brain

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Using scanners, researchers have pinpointed the area of the brain where the mental process that results in sudden insight occurs. It's the same area where the brain activity that helps us understand jokes and metaphors takes place. NPR's Jon Hamilton reports.