Satellite Radio Rivalry Heats Up A head-to-head battle is intensifying in the nascent satellite radio business. In a big gamble, Sirius Satellite Radio has signed up shock jock Howard Stern in a $500 million deal, hoping his loyal fans will make the switch to pay radio. Sirius trails XM Satellite Radio, which has four times as many subscribers. NPR's Jim Zarroli reports.
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Satellite Radio Rivalry Heats Up

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Satellite Radio Rivalry Heats Up

Satellite Radio Rivalry Heats Up

Satellite Radio Rivalry Heats Up

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  • <iframe src="https://www.npr.org/player/embed/4075590/4075591" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

A head-to-head battle is intensifying in the nascent satellite radio business. In a big gamble, Sirius Satellite Radio has signed up shock jock Howard Stern in a $500 million deal, hoping his loyal fans will make the switch to pay radio. Sirius trails XM Satellite Radio, which has four times as many subscribers. NPR's Jim Zarroli reports.