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Slate's Ad Report Card: Wake Up with the King Slate contributor Seth Stevenson rates Burger King's newest ad campaign, "Wake up with the King." The commercial's resurrection of a Burger King ad icon from the late 1970s is targeting cynical men of the 18-to-35 crowd.
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Slate's Ad Report Card

Slate critic Seth Stevenson reviews the commercials out to capture our hearts and wallets.
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Slate's Ad Report Card: Wake Up with the King

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Slate's Ad Report Card: Wake Up with the King

Slate's Ad Report Card: Wake Up with the King

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Slate's Ad Report Card: Wake Up with the King

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  • <iframe src="https://www.npr.org/player/embed/4107150/4107151" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Slate contributor Seth Stevenson rates Burger King's newest ad campaign, "Wake up with the King." The commercial's resurrection of a Burger King ad icon from the late 1970s is targeting cynical men of the 18-to-35 crowd.

Strange to wake up to? A face from the 1970s returns to ads for Burger King. Burger King hide caption

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Burger King
Special Series

Slate's Ad Report Card

Slate critic Seth Stevenson reviews the commercials out to capture our hearts and wallets.