Salem Seeks to Re-Brand a Spooky Image Salem, Mass., is looking for a new image beyond witches that will attract tourists beyond Halloween. Many business people are hoping to re-brand Salem for year-round appeal, with upscale restaurants, galleries and museums. But resident witches are among those who say the city shouldn't mess with success, NPR's Tovia Smith reports.
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Salem Seeks to Re-Brand a Spooky Image

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Salem Seeks to Re-Brand a Spooky Image

Salem Seeks to Re-Brand a Spooky Image

Salem Seeks to Re-Brand a Spooky Image

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  • <iframe src="https://www.npr.org/player/embed/4135559/4135560" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Salem, Mass., is looking for a new image beyond witches that will attract tourists beyond Halloween. Many business people are hoping to re-brand Salem for year-round appeal, with upscale restaurants, galleries and museums. But resident witches are among those who say the city shouldn't mess with success, NPR's Tovia Smith reports.