The Art and Science of Naming Prescription Drugs NPR's Karen Grigsby Bates talks to James Dettore about the process of naming high-profile pharmaceutical drugs. Dettore talks about the thinking behind the name Intrinsa, a sexual dysfunction treatment for women.
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The Art and Science of Naming Prescription Drugs

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The Art and Science of Naming Prescription Drugs

The Art and Science of Naming Prescription Drugs

The Art and Science of Naming Prescription Drugs

  • Download
  • <iframe src="https://www.npr.org/player/embed/4201570/4201571" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NPR's Karen Grigsby Bates talks to James Dettore about the process of naming high-profile pharmaceutical drugs. Dettore talks about the thinking behind the name Intrinsa, a sexual dysfunction treatment for women.