Corporate Anthropology: Dissecting Consumer Appetites NPR's Eric Weiner reports on the emerging field of corporate anthropology, where researchers dissect consumer appetites and help engineers build user-friendly products.

Corporate Anthropology: Dissecting Consumer Appetites

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Corporate Anthropology: Dissecting Consumer Appetites

Pop Culture

Corporate Anthropology: Dissecting Consumer Appetites

December 9, 200412:00 AM ET

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Eric Weiner

Corporate Anthropology: Dissecting Consumer Appetites

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NPR's Eric Weiner reports on the emerging field of corporate anthropology, where researchers dissect consumer appetites and help engineers build user-friendly products.