Lance Armstrong's yellow bracelets have turned cancer awareness into the new fad accessory. But does popularity really equal success for charities? We look at charity chic, and whether all those ribbons and bracelets translate into real help.
Felema Yemane, Eric Padilla, Victor Hu, and Jordan Talamon; 8th-graders at Pilgrim School, a private pre-K through 12th-grade school in Los Angeles
Alan Andreasen, executive director, Georgetown University's Social Marketing Institute; author, Strategic Marketing for NonProfit Organizations
Gene Tempel, executive director, Center on Philanthropy at Indiana University, Indianapolis
Brooks Kenny, principal at Promoting Public Causes, Inc.