The Branding of Bin Laden The name Bin Ladin is now officially trademarked. Geneva-based businessman Yeslam Bin Laden, the half brother of Osama, got the trademark in August of 2001. After the September attacks, Switzerland's Intellectual Property Institute revoked the trademark. Now Swiss authorities have returned it to Bin Laden. He told a Geneva newspaper he doesn't have plans yet to exploit the name, but he doesn't want anyone else to either.