Harry Potter: More than the Marketing Hype While Harry Potter has grown to become a huge a marketing event, the book series is still, at its heart, a literary event. Critic-at-large John Powers considers kids today lucky to have that experience. He compares it to his experiences purchasing and reading the Hardy Boys mysteries as a child.
NPR logo

Harry Potter: More than the Marketing Hype

  • Download
  • <iframe src="https://www.npr.org/player/embed/4774952/4774953" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Harry Potter: More than the Marketing Hype

Harry Potter: More than the Marketing Hype

Harry Potter: More than the Marketing Hype

  • Download
  • <iframe src="https://www.npr.org/player/embed/4774952/4774953" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

While Harry Potter has grown to become a huge a marketing event, the book series is still, at its heart, a literary event. Critic-at-large John Powers considers kids today lucky to have that experience. He compares it to his experiences purchasing and reading the Hardy Boys mysteries as a child.

Books Featured In This Story