John Battelle on 'Search' and Google's Future Google's most recent endeavors include a search engine devoted to Hurricane Katrina resources and a search engine devoted to blogs. David Gardner talks with author John Battelle about the past, present, and future of Google.
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John Battelle on 'Search' and Google's Future

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John Battelle on 'Search' and Google's Future

John Battelle on 'Search' and Google's Future

John Battelle on 'Search' and Google's Future

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  • <iframe src="https://www.npr.org/player/embed/4852035/4852036" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

John Battelle's The Search collects the wisdom he has gained in years of watching the evolution of the Internet. Penguin Group hide caption

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Penguin Group

Google's most recent endeavors include a search engine devoted to Hurricane Katrina resources and a search engine devoted to blogs.

If you Google the name "John Battelle," you'll find that he's the cofounding editor of Wired magazine, the founder of The IndustryStandard, and the author of the new book Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture.

David Gardner talks with John Battelle about the past, present, and future of Google.

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