A Facelift for the Sun-Maid Raisin Girl The Sun-Maid Raisin Girl is turning 90, but she never wrinkles. The company has decided once again to update her looks. Now she's going to be digitized for appearances in TV commercials.
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A Facelift for the Sun-Maid Raisin Girl

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A Facelift for the Sun-Maid Raisin Girl

A Facelift for the Sun-Maid Raisin Girl

A Facelift for the Sun-Maid Raisin Girl

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  • <iframe src="https://www.npr.org/player/embed/5331967/5331968" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The Sun-Maid Raisin Girl is turning 90, but she never wrinkles. The company has decided once again to update her looks. Now she's going to be digitized for appearances in TV commercials.

The digital version of the Sun-Maid girl, beside a 1915 photo of the original model, Lorraine Collett Petersen. Sun-Maid hide caption

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Sun-Maid

SCOTT SIMON, host:

Our own Dan Schorr isn't the only national icon who is still employed, active and animated. This week the Sun Maid growers of California announced that the Sun Maid girl has received a digital makeover and is becoming an animated character in raisin commercials. The Sun Maid girl was an actual young woman named Lorraine Collette who posed for the portrait in 1916. The new digitized Sun Maid maiden still has a red bonnet drawn around her raven hair. But the crates of purple and golden grapes arrayed before her chest are gone now. Instead she lifts a bunch of golden grapes in her left hand and her right hand is not visible. I like to think she's holding a mobile phone. She's also been growing notably more slender over the past 90 years. She now looks like she takes a yoga class in Santa Monica three days a week.

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