Click Fraud Unsettles Web Advertising Market A new study says advertisers lose up to $800 million a year to an Internet scam called "click fraud." Many advertisers pay only when someone clicks on their ads. The fraud occurs when people click with the intention of running up an advertiser's bill.
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Click Fraud Unsettles Web Advertising Market

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Click Fraud Unsettles Web Advertising Market

Click Fraud Unsettles Web Advertising Market

Click Fraud Unsettles Web Advertising Market

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A new study says advertisers lose up to $800 million a year to an Internet scam called "click fraud." Many advertisers pay only when someone clicks on their ads. The fraud occurs when people click with the intention of running up an advertiser's bill.

STEVE INSKEEP, Host:

NPR's Allison Keyes has more.

ALLISON KEYES: Outsell, an information industry research firm, has compiled some numbers that define the scope of the problem. Outsell's lead analyst, Chuck Richard, says the firm's studies showed advertisers lost $800 million to the practice last year.

CHUCK RICHARD: On these pay-per-click ads, 14.6 percent are estimated to be fraudulent - people who are using one of these means, of either trying to waste someone else's money or earn some money for themselves.

KEYES: Allison Keyes, NPR News, Washington.

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