Habla Espanol, Senor Mayor? This from the Newark Star Ledger: The mayor of a small Bergen County town wants citizens to boycott a McDonald's if the fast-food chain does not take down a Spanish-language billboard advertising iced coffee. Mayor Steve Lonegan said the advertisement is "offensive" and "divisive" because it sends a message that Hispanic immigrants do not need to learn English. The name of the town? Bogota.