Rolling Rock Beer Leaves Latrobe
SCOTT SIMON, host:
A sad week for Latrobe, Pennsylvania. Rolling Rock, the mild beer in the pale green bottle that's carried their town's name around the country since 1939, moved out of town. Anheuser Busch has purchased Rolling Rock and moved the production of the beer to Newark, New Jersey. It's like moving Prairie Home Companion to Hackensack.
Latrobe has been proud of its association with Rolling Rock and begun to claim the character of the beer: solid, unpretentious, and good company. Hotel and bar owner John Migyanka told the Pittsburgh Post Gazette he used to look down his bar, and boy, every person had a green bottle.
City Brewing of La Crosse, Wisconsin is reportedly considered taking over the Latrobe plant and its 200 workers. But when bottles from the final batch brewed in Latrobe were given to plant employees this week, they were printed Latrobe Brewing Company and the logo in a grave marker style 1893-2006.
Coming up, movies you may want to sip a cold one while watching: films with heat. Stay tuned.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.