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Tobacco Firms Battle Calif. Cigarette Tax Measure An initiative on the November ballot in California would raise cigarettes taxes to fund health care for children and the uninsured. Tobacco companies are spending $50 million to fight the initiative, and their advertising blitz may be working.

Tobacco Firms Battle Calif. Cigarette Tax Measure

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Sarah Varney

Tobacco Firms Battle Calif. Cigarette Tax Measure

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An initiative on the November ballot in California would raise cigarettes taxes to fund healthcare for children and the uninsured. Tobacco companies are spending $50 million to fight the initiative. Sarah Varney of member station KQED in San Francisco reports that their advertising blitz may be working.