Company Sells Bejeweled Fishing Lure A million-dollar fishing lure for sale weighs just over three pounds and is more than a foot long. It's a full 100 carats of precious gems. That's more than 4,000 rubies and diamonds. MacDaddy Fishing Lure, Inc., says it designed the lure for world-class fisherman.
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Company Sells Bejeweled Fishing Lure

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Company Sells Bejeweled Fishing Lure

Company Sells Bejeweled Fishing Lure

Company Sells Bejeweled Fishing Lure

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A million-dollar fishing lure for sale weighs just over three pounds and is more than a foot long. It's a full 100 carats of precious gems. That's more than 4,000 rubies and diamonds. MacDaddy Fishing Lure, Inc., says it designed the lure for world-class fisherman.

STEVE INSKEEP, host:

And the last word in business today belongs to the million dollar fishing lure. We're told it weighs just over three pounds and is more than a foot long. It is a full 100 carats of precious gems, more than 4,000 rubies and diamonds, and it is supposedly designed to catch fish.

Mack Daddy Fishing Lure Incorporated says it designed the lure fore world-class fishermen who apparently don't mind if they would lose it when the line snaps. For the rest of us, it's redefining the phrase the one that got away.

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