Makers of Gaming Systems Reach Out to Wider Audience When Nintendo unveiled their latest gaming system, the company wanted to appeal to non-traditional gamers. Their new console is designed to appeal not just to 20-something men, but also to women and baby boomers. Guests discuss the future of the gaming industry.

Makers of Gaming Systems Reach Out to Wider Audience

Makers of Gaming Systems Reach Out to Wider Audience

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When Nintendo unveiled their latest gaming system, the company wanted to appeal to non-traditional gamers. Their new video game console is designed to appeal not just to 20-something men, but also to women and baby boomers. The vice-president of Nintendo America talks about its latest, the Wii, and the future of the gaming industry.

Guest:

Lev Grossman, writes about tech industry for Time magazine

Perrin Kaplan, vice president of Nintendo America

Raph Koster, former creative officer for Sony Online Entertainment; author of the book, A Theory of Fun for Game Design