Study: Newspapers Cater to Readers' Politics A new study by two University of Chicago economists asserts that newspapers slant their coverage to conform with the prevailing political views of their readers.

Study: Newspapers Cater to Readers' Politics

Study: Newspapers Cater to Readers' Politics

  • Download
  • <iframe src="https://www.npr.org/player/embed/6618353/6618354" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

A new study by two University of Chicago economists asserts that newspapers slant their coverage to conform with the prevailing political views of their readers.

The researchers compared story language they identified as politically loaded with voting patterns and campaign contributions made within a newspaper's circulation area. Their conclusion: slanted coverage can be good business.